2026-03-06
Michael Humbani
This study investigates the impact of digital outdoor (out-of-home) advertising on environmental product knowledge and environmental concerns, aiming to promote green purchase intentions. The investigation is grounded in the Stimulus-Organism-Response model. Data were collected through a self-administered online questionnaire completed by 274 adult consumers. Using structural equation modelling, the findings indicate that informativeness, credibility and incentives have a positive effect on environmental product knowledge. Of these, only informativeness and credibility were significant predictors of environmental concern. Furthermore, environmental product knowledge was found to significantly influence green purchase intention, but environmental concern had no significant influence. From a theoretical perspective, this study proposes a framework that identifies key characteristics contributing to the effectiveness of Digital Out-Of-Home advertising in promoting green products. From a practical standpoint, the findings offer valuable insights for marketers in designing Digital Out-Of-Home advertisements that align with consumers’ green consumption values.
2025-02-06
John Mangundu
Academics and students alike can benefit from the use of artificial intelligence (AI) in education. AI governance lowers AI risks while ensuring that anticipated AI use objectives are achieved. However, research on AI governance has been lacking, especially in higher education in emerging economies such as South Africa. In light of this serious research gap, the current study presents the findings of a qualitative exploratory investigation of the maturity and preparedness of AI governance in South African higher education institutions. Informed by a combination of the TOE framework, the traditional IT governance model and the adapted IT governance maturity assessment model, semi-structured interviews were conducted with academic and ICT decision makers from two public and three private higher education institutions in South Africa to determine their insights on the state of readiness and maturity of AI governance. The results show that AI components are widely used in higher education information systems. However, the findings showed that these higher education institutions were not in any way prepared for AI governance. The report recommends that risks associated with AI and learning should be acknowledged and countered as is done by the developed world's established AI regulatory systems.
2024-08-13
Phillip Nyoni et al.
Research shows that data breaches often occur when organizations fail to protect users’ personal data sufficiently well. Many devices are connected to the Internet such as mobile phones, smart cars, wearables and ‘Things’ which increase the number of potential entry points into data stores. This paper discusses the potential data privacy risks that users face online. The study used online content analysis and surveys to establish the privacy perceptions of users and trends of data breaches in South Africa. The findings reveal that users have a positive perception of data managers and view them as knowledgeable in data protection. Nevertheless, the results show that privacy risks do exist online, and the number of data breaches and abuses has increased over time. These breaches result in exposure and loss of personal data. The findings of this study are useful in developing strategies and policies to combat data breaches while improving security systems.
2024-05-28
Emmanuel Okoro Ajah
Digital technology has brought about the emergence of digital entrepreneurship, which has significantly disrupted existing products and services and the way that they are marketed. This new wave of entrepreneurship has piqued the interest of scholars from various disciplines, including Information Systems. However, in the literature, there are insufficient theoretical explanations of digital technology's role in the processes involved in digital entrepreneurship development. To address this, a systematic review was conducted to comprehensively explore digital technology affordances in digital entrepreneurship development. Such affordances are the factors that cause the digitalization of the events that characterize digital entrepreneurship development. The outcome of this review presents a conceptual framework that explains how certain affordances reshape the processes of entrepreneurship development. This framework can provide valuable insights enabling entrepreneurs and stakeholders to better understand the role of digital technology in reshaping entrepreneurship development and leveraging its affordances for profitable outcomes.
2024-05-28
Ruthbetha Kateule et al.
The management of COVID-19 pandemic has revealed inefficiencies in coordinating global response, particularly in African countries. Therefore, creating an urgent need to examine the literature on Information and Communication Technologies (ICT) in crisis management to appreciate its contextual role. Employing a systematic review, using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA), this paper critically assessed the extent of the use of ICT in crisis management in Africa’s response to COVID-19 to reconstruct its resilience against future crises. Findings indicate that while countries with limited ICT infrastructure faced considerable challenges in utilizing ICT solutions in COVID-19 management, countries with established ICT infrastructure were able to use ICT solutions across the various phases, ranging from mitigation to recovery. Such ICT solutions include COVID-19 screening, contact tracing, surveillance, and resource prioritization and allocation. Therefore, to be effective, African countries should invest in ICT and proactively improve its application across all phases of crisis management.
2024-04-16
Cynthia Augustine et al.
Computer science (CS) and information systems students seeking to work as software developers upon graduating are often required to create software that has a sound user experience (UX) and meets the needs of its users. This includes addressing unique user, context, and infrastructural requirements. This study sought to identify the factors that influence the perceptions of human-computer interaction (HCI) curriculum developers in higher education institutions (HEIs) in developing economies of Africa when it comes to curriculum design and delivery. A qualitative enquiry was conducted and consisted of fourteen interviews with HCI curriculum developers and UX practitioners in four African countries. A thematic analysis of their responses revealed two factors shaping the perception of HCI curriculum developers: HCI curriculum structural challenges and organizational challenges. These findings contribute to the HCI body of knowledge by explaining how the HCI field can be made more inclusive for the global south context.
2024-02-28
Lesley Matshwane et al.
Although delivery of services in South Africa is the responsibility of all spheres of government, the provision of basic services lies at the doorstep of local municipalities. Local municipalities have, for many reasons, frequently been unable to live up to this mandate despite the fact that some of the challenges that they face can be addressed by using IT. This paper assesses factors enabling and inhibiting the efficient deployment and integration of IT in local municipalities. The technological, organizational and environmental (TOE) framework was deployed to assess the factors. A multiple case study in which semi-structured interviews were conducted produced qualitative data and thematic analysis was carried out. This paper suggests that effective deployment and integration of IT is not solely dependent on technological factors but that organizational and environmental factors also influence the outcomes to a significant extent.