Donor migration to contractual relationships and the impact on charity income
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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
- Publisher:
- Elsevier
- ISSN:
- 0167-8116
- Category:
- BUSINESS
- Impact factor:
- 5.9
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19 parsed articles
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Latest articles
Impact of recent brand consumption on brand choice: The role of uncertainty
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The impact of healthcare data breaches on patient hospital visit behavior
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Eudaimonic consumption careers
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Craftsmanship in the service encounter: A practice-based view
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Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation
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A consumption dimension-based approach to product perceived newness: concept, measurement, and validation
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The diverse impact of self-quantification: How narcissism prevents self-indulgence
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Dissolving boundaries in the Metaverse: Implications of loosened constraints on identity, time, space, and financial access for marketing research
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From fame and followers to fortune: How person-brands capture value in the creator economy
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Getting the pace right: Performance of budget allocation heuristics in online advertising
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Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions
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Environmental sustainability considerations (or lack thereof) in consumer decision making
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Transforming trash into treasure: Why consumers like personalized upcycling
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Implementing e-commerce channels in business-to-business selling
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Reconstructing collective Identity: how consumers mobilize brands and consumption practices after major life disruptions
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Integrating neuro-psychological habit research into consumer choice models
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Monetization of internet-of-things systems: how interoperability and safeguarding drive customer acquisition, retention, and expansion
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Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce
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