The pull of preference: asymmetric updating after preference formation
2026-10-22
May Yuan, Leilei Gao
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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
- Publisher:
- Elsevier
- ISSN:
- 0167-8116
- Category:
- BUSINESS
- Impact factor:
- 5.9
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63 parsed articles
Last update: 2026-10-23
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