2026-01-06
Héctor Javier Bendezú-Jiménez, Aníbal Erik Romero Bendezú, Teresa Jesùs Ríos Delgado, José Antonio López Sánchez
Following the Toda-Yamamoto procedure, an augmented Vector Autoregression (VAR) model was estimated to conduct Granger non-causality tests. This paper explores how macroeconomic volatility—driven by oil prices, exchange rate fluctuations, political instability, and inflation—and public tourism policies, including PROMPERÚ’s promotional campaigns and COPESCO infrastructure projects, influenced international tourist arrivals to Peru (2003–2023). The results show that oil prices and exchange rate fluctuations significantly affect inbound tourism, highlighting cost sensitivity. Political instability—understood as negative shocks in the political stability index—temporarily reduces tourist arrivals, though its impact fades over time when countered by institutional credibility. PROMPERÚ’s campaigns show strong short-term effects that weaken without strategic renewal. COPESCO investments exhibit no significant short-term impact, revealing persistent infrastructure and coordination gaps. These findings highlight the need for an integrated tourism strategy that aligns macroeconomic stability, sustained promotion, and infrastructure planning. In a fast-evolving global market, enhancing Peru’s competitiveness will require stronger cross-sector collaboration and data-driven policymaking.
2026-01-06
Romano Gino Segrado Pavón, Bertha Alicia Hernández Elvira, María de Jesús Moo Canul, Alma Rafaela Bojorquez Vargas, Lucinda Arroyo Arcos
El Parque Nacional Arrecife de Puerto Morelos (PNAPM) es un destino costero con arrecifes de coral, donde se practican buceo y esnórquel, lo que contribuye a la economía local. Sin embargo, la zona de influencia directa es objeto de una transformación por proyectos turísticos, el Tren Maya, la ampliación de asentamientos humanos, entre otros, por lo que el objetivo general fue evaluar la capacidad de carga y la percepción social del aprovechamiento turístico en el Parque Nacional Arrecife de Puerto Morelos. El método aplicado fue multicriterio, con la Norma Mexicana NMX-AA-189-SCFI-2021, dos encuestas: una a residentes (n=384) y otra a Prestadores de Servicios Turísticos (n=82), cinco recorridos terrestres y cuatro marinos. Como resultado, se determinó que la zona de uso recreativo semi intensivo permite 862 usuarios por día; se carece de gestión participativa efectiva hacia el turismo, los grupos sociales tienen distintas prioridades a corto plazo, las embarcaciones turísticas requieren cumplir reglamentos, entre otras condiciones para lograr el aprovechamiento sustentable del turismo. Los datos recolectados permiten diseñar estrategias ad hoc , reconociendo que existen desafíos con las preferencias sociales y prioridades económicas, que en el corto plazo no coinciden con los principios del aprovechamiento sustentable.
2026-01-06
Carlos Fernando Osorio Andrade, Carlos Alberto Arango Pastrana, Augusto Rodriguez Orejuela
This study examines how the gender and popularity of spokespeople in Instagram posts influence consumer digital engagement and bookings in the rural hotel sector. Based on a content analysis of 1,017 posts from 14 rural hotels in Colombia and applying negative binomial regression models, the proposed hypotheses were evaluated. The results reveal that, contrary to expectations, the use of non-celebrity spokespeople reduces both "likes" and bookings. However, this relationship is moderated by gender and popularity. Celebrity endorsement positively impacts all metrics studied: bookings, "likes," and comments. Specifically, female spokespeople enhance bookings and "likes," while male spokespeople only increase "likes". These findings offer strategic implications for rural hotel managers, emphasizing that the selection of a spokesperson should be a calculated decision. Popularity and an appropriate gender match with the target audience are crucial factors for optimizing the effectiveness of social media campaigns, driving both interaction and commercial conversion.
2026-01-06
Andrés Vázquez Duarte, Cinta C. García Vázquez
España posee un sector turístico cuyo principal motor ha sido, y en buena medida sigue siéndolo, el modelo de sol y playa, en torno al cual se ha creado a lo largo de las décadas una potente industria turística que actúa de locomotora de no pocas actividades económicas. No obstante, en las últimas décadas se ha desarrollado con fuerza un turismo de interior que está contribuyendo al desarrollo de áreas alejadas de los circuitos turísticos tradicionales y a favorecer un mejor equilibrio territorial. Dentro de ese turismo de interior, cobra especial relevancia el turismo del vino o enoturismo , que ha adquirido un notable impulso, favorecido tanto por la puesta en marcha de iniciativas de carácter público-privado, en torno a la creación de rutas del vino, como a un creciente interés por el conocimiento de la cultura del vino y del entorno en el que se produce. El peso del sector vitivinícola español en la economía de las áreas en las que se inserta era terreno abonado para el desarrollo de esa actividad, si bien es cierto que su implantación es relativamente reciente en el tiempo. El objetivo de este trabajo de investigación es hacer una aproximación cuantitativa al impacto económico que, desde el punto de vista microeconómico (para la economía de las propias bodegas) y, desde el punto de vista macroeconómico (para el conjunto del turismo interior de España), tienen las actividades enoturísticas.
2026-01-06
Gabriel do Nascimento, Josefa Laize Oliveira, Tiago Savi Mondo, Fabiana Calçada de Lamare Leite, Rafael Teixeira de Castro
O objetivo deste estudo foi compreender como opiniões são moldadas por meio de posts, especialmente em destinos menos populares. O estudo insere-se na análise da influência das plataformas digitais no turismo, com foco na atuação dos influencers na formação de opinião e na tomada de decisão dos viajantes, dialogando com os debates sobre credibilidade, consumo digital e marketing em mídias sociais. Adotou-se uma abordagem qualitativa exploratória e descritiva, com suporte de dados quantitativos. A coleta foi realizada via questionário contendo 11 perguntas (abertas e de múltipla escolha), aplicado a 15 influenciadores do Instagram com mais de 20 mil seguidores e foco no público brasileiro, selecionados via contato direto. Seguindo uma análise de conteúdo, a interpretação destacou a imagem turística, a influência digital e a 'instagramabilidade', permitindo avaliar a credibilidade transmitida pelos influenciadores ao compartilhar experiências de viagem e os impactos dessa influência sobre as escolhas de seus seguidores. Os resultados indicam que os influenciadores se percebem como fontes confiáveis, mas divergem quanto ao grau de sua influência na decisão dos seguidores. Os achados contribuem para a compreensão do papel das redes sociais no marketing turístico, sugerindo estratégias mais refinadas de segmentação e oportunidades para parcerias com empresas da área.
2026-01-06
Sonia Gayosso Mexia, Cristopher Antonio Muñoz Ibáñez, Aide Maricel Carrizal Alonso, Nancy Testón Franco
This article investigates how technology transfer contributes to sustainable tourism when aligned with the Sustainable Development Goals (SDGs). The main objective is to design and validate the Integrated Model for Technology Transfer in Sustainable Tourism (IMTTS), a systemic framework structured around four analytical dimensions: technological innovation, environmental sustainability, social inclusion, and institutional alignment. In terms of its methodology, the research adopts a mixed-methods approach that combines a systematic literature review (2019–2024) with two contrasting case studies. The first is the Tourism Data Space (TDS) in the Balearic Islands, representing an institutional and data-driven innovation model; the second is Couchsurfing, a decentralized, peer-based platform fostering community engagement, cultural exchange, and low-impact tourism. These cases illustrate distinct governance models and reveal the enabling conditions and limitations that affect the adoption of emerging technologies in tourism systems. The study identifies Artificial Intelligence (AI), the Internet of Things (IoT), and blockchain as key technologies transforming resource optimization, visitor experience personalization, and sustainability certification. However, persistent challenges such as high implementation costs, infrastructure deficits, digital literacy gaps, and fragmented regulatory frameworks constrain their widespread application—especially in developing regions. The IMTTS proposes a phased roadmap for implementation and offers actionable recommendations for governments, tourism enterprises, and local communities, emphasizing stakeholder collaboration, regulatory harmonization, and capacity building. The model aligns strategically with SDGs 8, 10, 12, and 13, and constitutes both a theoretical and practical tool. Ultimately, this research contributes to bridging the gap between digital innovation and sustainable development, offering a replicable, flexible framework for destinations seeking inclusive, resilient, and SDG-oriented tourism transformation.